Start with what's hurting the business most — finance, ops, commercial, marketing, AI, Chief of Staff, the board. As the priority changes, the support changes with it, under the same retainer. No new contract, no onboarding a new fractional, no friction.
One retainer. Not 8 separate hires.
A finance problem is usually a pricing problem. An ops problem is usually a delivery problem. A marketing problem is usually a narrative problem.
Evalesco is built for that reality. One retainer gives you access to the right senior support as the work changes, instead of stacking separate hires or locking into one narrow job title.
Most companies arrive with one obvious gap. The real issue is usually connected to several others.
Founder-led companies turn to Evalesco when growth creates challenges that no longer fit neatly within one leadership function. That is why the model starts with the gap, not the job title.
We map your finance, operations, commercial, marketing, AI and founder priorities.
We agree the highest-impact workstreams for the next 30, 60 and 90 days and beyond.
We match each workstream to the right senior capability.
Support flexes within the retainer as priorities change over time.
You engage Evalesco through one fixed monthly retainer, sized to your priorities and the capacity required.
The point is not access to more titles. It is senior support that follows the work.
Wouter Raasveldt — Founder & Principal
Wouter is a fractional CFO and capital strategy specialist working with founder-led and investor-backed companies on financial modelling, investor readiness, capital strategy and board-level reporting.
He founded Evalesco after holding CFO, COO and CCO-level roles and seeing the same pattern repeat: growing companies rarely need support in just one discipline. Finance, operations, commercial strategy, marketing, AI and founder priorities are usually tightly connected.
Wouter’s own 20 years of experience spans tech, fintech, enterprise SaaS, healthcare, cleantech, deeptech and carbon finance — turning ambitious growth plans into clearer financial models, stronger investor narratives and more disciplined execution.
Where multiple workstreams need specialist depth — operations, commercial, marketing or AI — senior capability is brought in from a vetted bench, scoped to the agreed priorities. You have one accountable lead throughout, coordinating every specialist and keeping all workstreams aligned with your priorities. Evalesco’s bench consists of 20+ fractionals from different regions like Europe, North America, Dubai and Australia.
Here is a snap shot:
Farah Cohen is a 4x COO and founder of The Ops Engine™, providing fractional COO leadership for growing brands. She has held COO roles across Cowshed, part of Soho House, and Ocean Bottle, helping consumer, lifestyle and hospitality companies scale with stronger operational discipline.
Colin Fitzpatrick is a commercial operator, technology entrepreneur and AI consultant with 20+ years across Oracle, Salesforce, Dell and HubSpot. He supports founder-led businesses with AI strategy, go-to-market, partnerships and execution across SaaS, AI, web3, digital identity and hospitality technology.
Charlotte Boedec trained as a materials engineer, then spent years as Product Director at MycoWorks, taking the company from Series B through Series D. That's a specific kind of hard: turning lab-stage material science into something a factory can actually make and a customer will actually buy. She now works as a fractional CPO for bio-innovation, advanced materials and industrial deeptech companies, most of them stuck somewhere between a working pilot and a repeatable production line.
Zach Paul has spent 15 years building DTC and ecommerce brands, most notably as Rastelli’s first marketing hire, where he took the direct-to-consumer business from zero to eight figures. He later ran growth at VaynerMedia. Now, through his own shop ZP/DTC, he works as a fractional CMO for founder-led consumer brands, mostly on paid media, retention and conversion, and sometimes running the marketing team outright when a founder needs someone to just own it.
Stefan van Eerde spent 19 years in SaaS and digital growth before going fractional. The number that stands out: as VP of Global Marketing at AxonIQ, he took the business from close to zero revenue to €12m ARR and a Series A. He now works with SaaS, EdTech and deeptech founders on positioning, go-to-market and demand generation, mostly companies trying to turn one good growth month into a repeatable one.
Gajen Pararajalingam has spent 20 years in financial services, fintech and SaaS operations, including senior roles at Cash App Canada and Peoples Group. As COO of Accept/Pay Global, he drove 24% revenue growth, and it's the operating discipline behind that number, not just the number itself, that he brings to fractional COO work now. Through Finnective Consulting, he works with payments and fintech businesses on operational strategy, payments transformation, governance and AI automation, usually where the team has outgrown the processes holding it together.
Start with the support the company needs now, not the executive team it may need years from now.
Evalesco is designed for high-growth and founder-led companies that need senior support across connected leadership gaps, but are not yet ready to hire a full executive team.
A fractional CXO usually gives you senior support in one discipline. That can work well when the problem is isolated, but in growing companies the issue often cuts across several areas. Evalesco gives you the primary support you need, while also allowing the work to flex into connected areas such as finance, operations, commercial strategy, marketing, AI or founder-level support — without adding multiple separate contracts or managing several advisers.
Then that is what we scope. The retainer flexes; it does not force you to use capability you do not need.
Rolling monthly. No long lock-in and no setup fee.
Usually straight after the discovery call.
The retainer gives you access to the senior leadership support your business needs across finance, operations, commercial execution, marketing, AI and founder decision-making. The exact scope is agreed at the start of the engagement and can shift as priorities change, without needing to appoint a separate adviser for every new issue.
Yes. Evalesco is designed to strengthen the team you already have, not replace it unnecessarily. We can work alongside founders, finance teams, accountants, lawyers, agencies and other advisers, while providing a single senior point of accountability across the wider business.
Evalesco is usually a good fit when the business has outgrown ad hoc support but is not yet ready to build a full executive team. It is particularly relevant when finance, operations, commercial execution and founder decision-making are starting to overlap. The initial conversation is used to work out whether you need connected leadership support or a narrower, more specific solution.
Yes. Evalesco is UK-based but works with founder-led and growing companies mostly across Europe, the USA, Canada and Australia. The model is designed to work remotely, with in-person support where it makes sense for the engagement, investor process or operating rhythm. We have fractionals on our bench from all three regions.
