Fractional leadership

One monthly retainer. Senior leadership where the gaps appear.

Evalesco gives growing companies senior fractional leadership across finance, operations, commercial, marketing, AI and founder-level support — through one fixed monthly retainer. Start with the gap that is costing you most, then draw on the right senior capability as priorities shift.

Book a discovery call See how it works

CFO

Finance, capital, investor readiness

COO

Operations, systems, execution

CCO

Commercial strategy, revenue

CMO

Positioning, marketing, demand

Head of AI

AI strategy and implementation

Founder Support

Prioritisation, board, leadership rhythm

One retainer. Not six separate hires.

Leadership gaps are rarely isolated.

A finance problem is often also a pricing problem. An operations problem is often also a hiring or delivery problem. A marketing problem is often also a positioning, commercial or investor-narrative problem.

Most companies arrive with one obvious gap and then discover it is connected to several others.

Evalesco is built for that reality. One retainer gives you access to the right senior support as the work changes, instead of stacking separate hires or locking into one narrow job title.

One retainer. Six functions. One accountable lead.

CFO

Modelling, runway, board reporting, investor readiness

COO

Operating model, delivery cadence, accountability

CCO

Pricing, revenue model, partnerships, go-to-market

CMO

Positioning, messaging, demand, narrative

Head of AI

Use-case prioritisation, automation, governance

Founder Support

Prioritisation, board prep, investor communication

Simple to start. Flexible to run.

Step 1

Diagnose

We map your finance, operations, commercial, marketing, AI and founder priorities.

Step 2

Prioritise

We agree the highest-impact workstreams for the next 30, 60 and 90 days and beyond.

Step 3

Match

We match each workstream to the right senior capability.

Step 4

Execute

Support flexes within the retainer as priorities change over time.

What this looks like in practice.

Engagements led by Evalesco’s founder across fractional CFO, CCO, COO and CIO-level roles.

Private healthcare · multi-site clinic rollout

Context. A private urgent-care clinic group preparing to scale from a flagship site toward a national network. Clinic unit economics were unvalidated, the financial model could not support an institutional raise, and there was no structured funding narrative for investors.

What we built. Rebuilt the financial model and capital plan, validating clinic unit economics and a scalable multi-site rollout model. Structured the funding narrative, valuation positioning and investor materials for angels, family offices and institutional capital. Designed a joint-venture partnership to open international expansion.

£9.5m raise underpinnedMulti-site rollout model builtJV expansion pathway — UK, Europe

Carbon finance · ESG investment platform

Context. A carbon finance platform needed to commercialise tokenised carbon offset and ESG-linked investment propositions at institutional scale, without an established commercial model, revenue architecture or route to market.

What we built. Structured a joint-venture platform with a UK entertainment group. Led capital strategy, investor engagement and commercial modelling across multiple revenue verticals. Secured strategic data partnerships and designed the ESG investment frameworks, carbon asset architecture and go-to-market strategy.

~$80m JV platform structuredMultiple revenue verticals modelledData partnerships — biodiversity net gain + voluntary carbon markets

Deeptech · advanced materials venture

Context. A deeptech venture converting non-recyclable waste into advanced materials, raising without institutional-grade financial infrastructure. No 3-statement model, limited runway visibility, and burn that was not actively managed.

What we built. Built and owned the 3-statement model, budgeting, forecasting and KPI reporting, translating unit economics into valuation, runway and board-level insight. Led end-to-end capital raising from investor outreach and pitch development through diligence. Delivered cash flow management, runway planning and cost control.

Burn reducedFinancial control built from zeroDiligence-ready — VC, family office, angels

Operator experience across AI, enterprise SaaS, healthcare, fintech, cleantech, deeptech, blockchain and carbon finance.

Built for companies before a full executive team.

Evalesco is designed for founder-led companies that need senior support across connected leadership gaps, but are not yet ready to hire a full executive team.

Best fit for

Founder-led companies
Pre-Seed to Series D and scaling companies
Preparing to raise, scale or professionalise
Connected leadership gaps
Not ready for a full executive team

Not a fit for

Recruitment marketplaces
Bookkeeping-only needs
Businesses looking for six full-time executives for one fee
Pure advice without execution
Companies wanting a rigid single-function engagement only

Who is behind Evalesco.

Wouter Raasveldt, Founder and Principal of Evalesco

Wouter Raasveldt — Founder & Principal

Wouter is a fractional CFO and capital strategy specialist working with founder-led and investor-backed companies on financial modelling, investor readiness, capital strategy and board-level reporting.

He founded Evalesco after holding CFO, COO and CCO-level roles and seeing the same pattern repeat: growing companies rarely need support in just one discipline. Finance, operations, commercial strategy, marketing, AI and founder priorities are usually tightly connected.

Wouter’s own experience spans fintech, SaaS, healthcare, cleantech, blockchain infrastructure, deeptech and carbon finance — turning ambitious growth plans into clearer financial models, stronger investor narratives and more disciplined execution.

20 yrs

Senior commercial and finance leadership

CFO · COO · CCO · CIO

Roles held, not just advised

One lead. Specialists when the work needs them.

Evalesco is led by Wouter as the single accountable point of contact on every engagement.

Where a workstream needs specialist depth — operations, commercial, marketing or AI — senior capability is brought in from a vetted network of delivery partners, scoped to the agreed priorities.

You do not re-brief a new face. You do not manage a team of contractors. You get one accountable lead and the right specialist support when the work requires it.

Specialist capability from the bench

Evalesco brings in senior operators across operations, commercial strategy, marketing, go-to-market, AI and execution.

$Farah Cohen, fractional COO and founder of The Ops Engine$

Farah Cohen

Fractional COO · Operational leadership

I’m a 4x COO and founder of The Ops Engine™, providing fractional COO leadership and operational expertise to growing brands.

With 15+ years of operational leadership, I’ve held COO roles across impact-driven consumer, lifestyle and hospitality businesses including Cowshed, part of Soho House, and Ocean Bottle. I’ve helped scale high-growth companies from a few million to over £150M in revenue, while also repositioning established brands for their next stage of growth.

Colin Fitzpatrick

Commercial operator · AI strategy · Go-to-market

I’m a technology entrepreneur, commercial operator and AI consultant with 20+ years of experience across global technology companies including Oracle, Salesforce, Dell and HubSpot.

I’ve worked across sales, partnerships, marketing, go-to-market and operations, helping companies enter new markets, build commercial teams and turn emerging technologies into practical business opportunities. I’ve also founded and scaled technology ventures across AI, SaaS, web3, digital identity and hospitality technology, including co-founding Animal Concerts, where we raised more than $10M and launched a token that reached a market capitalisation of over $300M.

Today I help founder-led businesses move from AI experimentation to measurable business results, with a focus on AI strategy, commercial positioning, partnerships, go-to-market and practical execution.

Pricing

Fractional Leadership Retainer

From £3,500 / month · rolling

You engage Evalesco through one fixed monthly retainer, sized to your priorities and the capacity required.

Senior fractional leadership across connected functions
Monthly priority setting and cadence
Specialist capability from the bench where required
Board reporting, investor readiness and execution support

No setup fee. Rolling monthly, no long lock-in.

Book a discovery call

The questions you are actually asking.

How is this different from hiring one fractional CXO?

A fractional CXO usually gives you senior support in one discipline. That can work well when the problem is isolated, but in growing companies the issue often cuts across several areas. Evalesco gives you the primary support you need, while also allowing the work to flex into connected areas such as finance, operations, commercial strategy, marketing, AI or founder-level support — without adding multiple separate contracts or managing several advisers.

What if I only need one function?

Then that is what we scope. The retainer flexes; it does not force you to use capability you do not need.

What is the minimum commitment?

Rolling monthly. No long lock-in and no setup fee.

How quickly can you start?

Usually straight after the discovery call.

What does the monthly retainer include?

The retainer gives you access to the senior leadership support your business needs across finance, operations, commercial execution, marketing, AI and founder decision-making. The exact scope is agreed at the start of the engagement and can shift as priorities change, without needing to appoint a separate adviser for every new issue.

Can you work alongside our existing team, accountants and advisers?

Yes. Evalesco is designed to strengthen the team you already have, not replace it unnecessarily. We can work alongside founders, finance teams, accountants, lawyers, agencies and other advisers, while providing a single senior point of accountability across the wider business.

How do we know whether Evalesco is the right fit for our business?

Evalesco is usually a good fit when the business has outgrown ad hoc support but is not yet ready to build a full executive team. It is particularly relevant when finance, operations, commercial execution and founder decision-making are starting to overlap. The initial conversation is used to work out whether you need connected leadership support or a narrower, more specific solution.

Senior leadership without hiring the full executive team.

A focused 30-minute call to understand your priorities and current gaps. If Evalesco fits, we propose a retainer shape. If it does not, we will tell you.

Book a discovery call

30 minutes. No pressure, no commitment.